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The Industry Revolution

Aitana Lopez is a testament to the potential of virtual personalities in modern marketing. She is a Barcelona-based Instagram model who's been grabbing headlines. Aitana is the creation of The Clueless, an AI modeling agency in Spain that, according to their website, designs "thoughtful, long-lasting models that beautifully represent diverse personalities."

According to Rubén Cruz, Aitana's creator and founder of The Clueless, he created her because too many real influencers he worked with were unpredictable and costing his firm money.

She's not just another pretty face; Aitana represents a groundbreaking blend of technology and social media, a fully artificial yet astonishingly realistic influencer. 

Aitana seems like any other Instagram model - she's into fitness, and video games and has a substantial following (ok….models are usually not interested in video games, so it seems that this was done to find a more common interest with the male audience 😉). 

Despite her digital origins, Aitana already has more than 200,000 followers on Instagram and is pulling in a staggering $10,000 per month from her subscription tier, figures that many human influencers strive to achieve.

But here's the kicker: It's not just about creating a pretty face. It's about the power to generate an entire persona, an influencer with a life-like presence that can engage, influence, and even sell. This is where things get interesting.

The Rise of AI Influencers

The concept of AI influencers isn't entirely new. About ten years ago, generative adversarial networks (GANs) began producing basic, low-resolution images. Fast forward to today, and these models can create high-resolution, lifelike images. It's a tech revolution that's reshaping the influencer landscape.

Building Your Own Al Influencer

The good news is, that you don't need to be a tech wizard to create an AI influencer like Aitana. Let's get down to brass tacks. You want to create your own Al influencer, right? Here's how you can get started:

Choosing the Right Tools: There are several generative AI models out there, but for this purpose, we'll focus on open-source options like Stable Diffusion XL and checkpoints like Juggernaut, known for their photorealistic outputs.

Step 1: Setting Up Your Environment

First, you'll need to install Foocus. We will use Foocus, because in many ways it feels similar to Midjourney but it's free and the UI is way more intuitive.

This involves:

• cloning a repository with git clone https://github.com/lllyasviel/Fooocus.git

• setting up a Python virtual environment

• and installing necessary packages pip install -r requirements_versions.txt

Don't worry if this sounds complex; they provide straightforward install instructions.

The first time you run Fooocus, it will automatically download the Stable Diffusion SDXL models and will take a significant time, depending on your internet connection.

Step 2: Crafting the Perfect AI Persona

The base or default model is Juggernaut XL which is based on Stable Diffusion and works pretty well for realistic images.

It usually takes about 45 seconds to generate two quality images, but the speed may vary depending on the model of your graphics card.

Alright, let's focus on selecting a style for our model. When you access the "Advanced" tab, you'll discover a range of options to fine-tune the performance, adjust the aspect ratio, and determine the number of images you want to generate. But here's an interesting part: there’s also a style tab, offering a variety of styles that you can mix and match to your preference.

For crafting our AI influencer, I suggest we stick with the basic settings, but enhance it with the Fooocus Photograph style. This combination should provide a balance of realism and appeal, making our AI influencer both relatable and captivating. Let's give it a try and see how it turns.

The key to a successful AI influencer is to create a highly-specific prompt. Add realistic features like imperfections and varying styles to make your AI more relatable and genuine, for instance:

“realistic portrait photo of beautiful woman with pink hair, hair roots slightly faded, Spanish, influencer, light freckles, light brown eyes, no makeup, Instagram”.

Then put your prompt here:

And now our influencer is born. Now let's go ahead and save this as our base image.

Step 3: Image Generation and Manipulation

Once you've established your base image, the real fun begins. This is where you get to experiment and bring your AI influencer to life. Start by blending different styles. You can also take advantage of face swap features to add variety to your influencer's look. Additionally, tools like Inpaint and Outpaint are excellent for fine-tuning your AI's appearance, allowing you to correct any imperfections.

Let's put this into action. Create a new prompt, select the “Input image” option, and insert your base image. This method allows you to blend multiple images and text, creating a more complex and engaging visual.

For a dynamic example, let’s utilize the “FaceSwap” feature. Combine this with a text prompt that depicts your influencer doing yoga on the beach – a perfect scenario for an Instagram shot.

If you notice any imperfections, there’s no need to worry. Simply return to your image prompt and use the “Inpaint or Outpaint” features. With these, you can paint over the areas that need adjustments, and specify what you want to improve, and the AI will regenerate those sections of the image, refining it to perfection.

Congratulations, you've just crafted your very own artificial influencer!

Step 4: Diving Into Video Content

The realm of AI influencers isn't limited to still images. With platforms like Stable Diffusion Video or Pika Labs, you can venture into creating engaging video content for your AI influencer. But…let's not reveal all the secrets in one post and leave that point for another time 😉. If you’re curious about venturing into AI-generated video content, just let me know in the comments, and we can explore this topic in another post!

🔮 Conclusion: The Landscape of AI Influencers.

In the dynamic and ever-evolving world of AI, influencers like Aitana represent just the tip of the iceberg. These virtual models, increasingly popular on platforms like OnlyFans, are redefining the boundaries of digital marketing.

Beyond adult content, there are groundbreaking examples like Lil Miquela, who has successfully collaborated with high-end brands such as Prada and Calvin Klein and raked in over $500K a year, proving that virtual influencers are indeed a lucrative venture.

Moreover, Aitana's creators, Clueless Agency, are continually developing new AI models, each carving their niche in the digital space. I think the real challenge, however, lies in drawing in an audience and standing out amid the growing competition.

Getting started can often be the most challenging step, but I hope this article has offered valuable insights and inspiration. I'm eager to hear your thoughts on this evolving phenomenon, so feel free to share them in the comments!

As an additional resource, I want to leave you with a link to an excellent tutorial on creating your AI influencer using Midjourney and TensorArt.